Tuesday, 15 December 2020

Learner Response


 1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

Total = 24 = Grade 5

WWW - This is a very solid assessment, up slightly on your last one and with lots of potential to go even higher. Your questions on the clip are very good - 1.2 , 1.3. We now need to hit that level in the 20 mark question to open up the top grades.

EBI - Revise Reception theory a little!

       - Revise industries contexts for Doctor Who and Class. In particular BBC and Public Service                      Broadcasting - remit, ofcom, justifying license fee etc. Also merchandise and selling Doctor                    Who +  Class around the world.

LR - See blog  


2) Write a definition for a preferred reading to make sure you know this terminology. The original blogpost for Reception theory may help with this.

The meaning the producers intend to indicate, also known as the dominant reading

3) Write a list of any narrative theories that you DIDN'T use for your answer to question 1.2. How could you have used these in the Doctor Who clip in the exam? 

Levi - Strauss 

Could have talked about binary opposition. 
 - Good vs Evil
 - Light vs Dark
 
Barthes

Could have talked about action and enigma codes.

Entering TARDIS  -Enigma codes - What is it? 
                                                        - Who are they?

4) Write three ways in which a modern audience might respond differently to Doctor Who: An Unearthly Child compared to an audience at the time.

Camerawork

There is a less variety of shots in Doctor Who which makes it less exciting for a modern day audience. 

Sound  

The sounding is outdated for a modern audience as nowadays they would be able to add in more eerie sound to make a more eerie atmosphere to create elements of space.

Genre

The Doctor is a white male which would be an outdated stereotype for a younger audience but in 1960's it would have been normal for them as males were dominant.


5) Write a plan for question 2 in the assessment - the 20-mark essay on Doctor Who as a franchise. Use the mark scheme to help you and aim to plan an introduction, conclusion and at least three detailed paragraphs.


Introduction: The Doctor Who franchise has been very important for the BBC as it has been the longest running TV show and is aimed at a large audience. 


Representations

Paragraph 1: Traditionally the Dr was a white older male with a younger female companion which was reinforcing the stereotypes of males being dominant and superior whilst the females were inferior. But there have been changes in society were females are more superior and males were not. This can be seen in Class as April is more powerful as she threatens to kill her dad, etc which subverts stereotypes of women being inferior.

Story lines

Paragraph  2: The Doctor and Susan are strangers to earth and could be danger/threat. During this time there was a danger of Russian spies. The Doctor and Susan could be reflecting the spies.

In Class April has problems and fights with her father. This could relate to a teenage audience as it could reflect the parent child conflict in real life.


Audience  

Paragraph 3: Shows are now aimed at a smaller audience but spin-offs are made to gain a larger audience. For example Doctor Who and Class.

 
6) What topics do you need to revise for future Paper 2 exams? List at least three topics, theories or CSPs.

-Reception theory 
-Industry context for Dr Who
-PSB remit, ofcom etc







Wednesday, 9 December 2020

Daily Mirror case study: Representations and Industries

Representation

1) What political party does the Daily Mirror support?

     Labour

2) How does the Daily Mirror usually represent rich and powerful people?

     The Daily Mirror usually goes against rich and powerful people as they support the labour party and      fight for the voices for ordinary people. 

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New          Bond stars are revealed' story on the front page of the Daily Mirror.
 
   Celebrities are presented to be important in tabloid newspapers  

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

The royal family are presented to be like a 'normal' family. We can use Blumler and Katz theory. We can  use personal identity - People like us can identify with the royal family row.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?
 
The royal family are presented as a 'normal' family because the publishers and newspaper editors want to create personal identity with the royal family and the readers.

Industries

1) What company owns the Daily Mirror?

Reach PLC

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

1990: 3 Million a day
2020: 450,000  a day 

3) Why has the newspaper industry struggled in the last 20 years?

The newspaper industry has struggled in the last 20 years due to the internet. This is because the internet is giving news away for free which made people stop buying newspaper.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
 
The daily Mirror have put their newspapers online on the internet to increase their circulation. 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Elite nations and people -  Half of the front cover of the Daily Mirror is dedicated to the royal family. 
Negativity - This newspaper talks about the row between Prince William and Prince Harry.
Balance - The newspaper talks about the new James Bond stars to balance other news. 
Immediacy - Happened last year, fairly recant.
Continuity - Already defined as news as it has been on other newspapers, channels and websites.

Grade 8/9 extension task

The Daily Mirror's owner, Reach (then Trinity Mirror) bought control of the Express and Daily Star newspapers in 2018. Read this Guardian feature on the deal. Why did Trinity Mirror buy the papers?


The Trinity Mirror wanted to grow bigger to give it the scale to drive revenues from traditional newspapers and to fight for digital advertising.