Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
She describes Tatler with very high vocabulary and targets it towards rich and posh people
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
This suggests that Tatler is for a more higher class society, an older range and aimed mainly at women.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers see fashion in a way to make them feel younger. They spend thousands of pounds to buy designer fashion.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
JANUARY
Travel Guide
MARCH
Weddings Guide
APRIL
Beauty & Cosmetic Surgery Guide
JUNE
Spa Guide
JULY
Watches & Jewellery Guide
OCTOBER
Schools Guide
(inc. Totler)
This suggests that the pshycographic groups that read Tatler people who have rich lifestyle and interest in fashion and beauty.
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
The title is a sans serif font, the main flash and cover lines is in a serif font.
2) How do the cover lines appeal to the Tatler target audience?
It tells the audience a little bit of information so it makes them want to read it more and they might buy it.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The connotations of the Tatler colour scheme is green to show nature and it is fresh and modern, Pink to show the feminism and black and white as it is an upper class colour.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
It makes it interesting as when we look in the middle the first thing we see is the eyes, so we can see the facial expression. The make up e.g. mascara is bold which suggest she is powerful. The costume e.g. jewellery and clothes must have been very expensive so this suggests that there is a lot of things about fashion.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
The groups of people that are represented on the front cover are all White, rich, upper class people.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
This suggests that the lifestyle of rich people in the UK is very modern as they by designer fashion
3) Are there any stereotypes being reinforced or subverted? How? Why?
The cover has a women on it wearing make up, jewellery and a dress. This suggests women have to look and dress in a certain way.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading of the Tatler cover is that it is a posh but modern magazine, it's up to date and moves with the times.
The oppositional reading is that they are show offs who don't know what a normal lifestyle and do not care about other people.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The people who are not mentioned in Tatler are working or middle class because Tatler is seen as a higher class magazine so the don't want to associate Tatler with lower class people.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
This suggest how life in Britain is when you are part of a upper class family. This also shows their general lifestyle.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
The students who are taking a one month gap year as they are saying it is pointless.
4) Find three other front covers for Tatler. What issues, subjects or people are regularly featured in Tatler?
Women, Higher class people and celebrity's.
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