Represent NHS blood and transplant campaign

1) What does BAME stand for?


Black Asian Minority Ethnicity


2) Why is there a need for blood in the BAME community? 

Because there aren't enough BAME donors and they have rear blood types.

3) What does this advert want people to do once they've seen it (the 'call to action')?

To sign up and become blood and organ transplant donors.

4) Why is the advert called 'Represent'?

To show that a BAME audience should represent their community by becoming a donor.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.

Lady leshurr - grime artist
Ade adepitan -wheelchair basketball player
kanya king - CEO 

6) Why is there a slow-paced long shot of empty chairs at the end of the advert?

To show that you need to donate blood otherwise people who need it will die.


7) How does the advert match the key conventions of a typical urban music video?

-There is a city background

-Lots of camera shots

-urban clothes

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  

-BAME people are as educated as white people.

-Disabled people are able to do things e.g. play sports.

-Women can do other things than doing domestic chores e.g. singer and manager of a company

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

An oppositional reading would be that BAME people only do certain jobs. For example sports people,

actors/actress, fashion artists and singers. This suggest that BAME people are not as educated as white people and cant be at the same class they are at.

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

The scene when they show Ade Adepitan next to the Olympic stadium. The camera shot blurs from his face showing the stadium. This shows even though he is disabled he can still play sports.

OMO advert

1) What year was the advert produced?

   1955

2) How were women represented in most adverts in the 1950s?

In the 1950s women were represented as housewives doing domestic chores, not having a proper job, having to dress and look a certain way Being sexulised and objectified.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?

   The typography is serif which looks polite and modern. It is large which makes it look visible.
   Its also repeated throughout the text which makes it both funny and annoying.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?


The woman in the advert is wearing lots of make up e.g.
lipstick and her hair is neatly combed which shows that they still have to dress and look a certain way even though she is at home. she is smiling at the camera which shows she is happy washing and hanging clothes. This shows the stereotype of how women are meant to stay at home and do domestic work.



5) Why is a picture of the product added to the bottom right of the advert?

   The picture is at the bottom right because it's next to the text (anchorage) which catches the eye of the         viewers.

6) What are the connotations of the chosen colours in this advert?

    The connotations of the colour scheme is that the blue and white are fresh colours so it gives a clean              feeling especially for a cleaning advert.


7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

- Repetition
- statistics



8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.



The picture of the OMO advert women are presented to be housewives stay at home and do house chores.
They also show women have to dress and look a certain way and are happy to do chores.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

That women are happy to stay at home and do house chores.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?



That women were forced to do domestic work and be happy whilst doing them. Women were pressured to dress and look a certain way.

Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

Women have to stay at home and do domestic chores and shouldn't have jobs and that have to dress and look a certain way. They also have to do what their husbands say.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

That women have to look and dress in a certain way. They are objectified and sexualised.

5) How do your findings suggest representations of gender have changed over the last 50 years? 

  Before Women stayed at home doing domestic chores e.g. cleaning and cooking. They also had to      listen to what their husbands said.

Now days women are objectified, sexulised and have freedom.

But over the last 50 years they always have to dress and look a certain way. 

Extension: Find three adverts that subvert gender stereotypes and write a paragraph about how they do this.

Introduction to advertising

1) What key conventions of an advert can you find and what are the connotations of each one?     

     Key image - To help sell the image  and increase the understanding of the product.

     Brand, logo and name - So that it can quickly be recognised in store or online e.g. The Nike logo on the                                               advert.  

     Slogan-  ' just do it ' this is an imperative as it is telling the audience to do something.

     Text (anchorage) - the paragraph in the middle gives a little background history.              

        

2) For each convention, write about how this appeals to a target audience. 

Key image - it looks colourful and stylish.

Slogan - It appeals as the slogan is telling you to do something and makes you feel powerful.
text (anchorage) - It appeals as it tells the viewers how good and how the product is. 

logo - Its sharp and shows the shows will probably make you run faster because it looks like a lightning bolt.

3) What is the USP (unique selling point) of the product and how do you know?
 The logo because no other uses or can use the Nike tick because it would be copyright.   

Extension task

If you have completed an in-depth analysis of an advert of your choice, do some additional research into creative or powerful print advertising. 

Task: Find a an example of a print advert for EACH of the following:

1) A clear brand identity











2) A shocking or controversial idea

3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

Finally, write what the USP is for each advert.

1) The USP for the first one is the coca cola logo

2) The USP is the emotional face
3) The USP is the UNICEF logo
4) The USP is the cigarette and the car
5) The USP is the Nutella jar