1) What key conventions of an advert can you find and what are the connotations of each one?
Key image - To help sell the image and increase the understanding of the product.
Brand, logo and name - So that it can quickly be recognised in store or online e.g. The Nike logo on the advert.
Slogan- ' just do it ' this is an imperative as it is telling the audience to do something.
Text (anchorage) - the paragraph in the middle gives a little background history.
2) For each convention, write about how this appeals to a target audience.
Key image - it looks colourful and stylish.
Slogan - It appeals as the slogan is telling you to do something and makes you feel powerful.
text (anchorage) - It appeals as it tells the viewers how good and how the product is.
text (anchorage) - It appeals as it tells the viewers how good and how the product is.
logo - Its sharp and shows the shows will probably make you run faster because it looks like a lightning bolt.
3) What is the USP (unique selling point) of the product and how do you know?
The logo because no other uses or can use the Nike tick because it would be copyright.
The logo because no other uses or can use the Nike tick because it would be copyright.
Extension task
If you have completed an in-depth analysis of an advert of your choice, do some additional research into creative or powerful print advertising.
Task: Find a an example of a print advert for EACH of the following:
1) A clear brand identity
2) A shocking or controversial idea
5) A foreign advert that you can understand despite the language barrier
1) The USP for the first one is the coca cola logo
2) The USP is the emotional face3) The USP is the UNICEF logo
4) The USP is the cigarette and the car
5) The USP is the Nutella jar
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