Introdction to Music Video

1) What are the key conventions of music video?

The key conventions of music videos are typically feature movement such as fast paced in terms of actors, camerawork and editing. They feature intertextuality and designed to promote the band or the artists.

 2) What is intertextuality?
   When on one media product makes references to other media products e.g.
    The galaxy advert makes references to Audrey Hepburn's
     film "A Roman holiday".


3) When did music videos first become a major part of the music industry?
   In the 1980s
 


4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? 

MTV was launched. Music videos were important because they had specific cultural references
and they were also made as mini films.

5) How are music videos distributed and watched in the digital age?

They where distributed by YouTube as it was easier to access and enjoy.
Now self promotion is common.


  6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
It was a big problem as the music industry was making a loss in money as people were illegally downloading the songs for free which meant that the industries weren't making enough money.


7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
In the 2000s the rise of  streaming services with subscriptions such as spotify and apple music meant that they could start  making money again. 

8) What is digital convergence?
New platforms on smart phones mean that listeners re now becoming one-device consumers and using their phones for all media access.