Background, industries and the impact of the internet
1) How have our music listening habits changed since 1960?
The young people listen to the radio much less as there are more better ways to stream music.
2) When did Apple Beats 1 Radio launch and what is it?
Beats 1 launched in 2015 and it is a radio station by Apple.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
Beats 1 Radio is a radio station whilst the other two are apps with the music on it.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
Apple wanted to keep the iTunes fans a way from Spotify and Amazon music.
5) Why did Apple choose the three selected DJs for launch?
Apple chose them as they are the top DJ's and are well known who are experts in different fields of music.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
The Apple DJs are already established and bring their own fanbase. But Spotify and Amazon allows the audience to build a personal relationship with the DJs.
7) How does the content of the Julia Adenuga show differ from Radio 1?
Radio 1 doesn't put that much of grime or rap so it makes a change playing it on the Station.
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
Artists sign exclusivity deals with Apple with certain online providers. This doesn't influence what the DJs can play as the artists who have sign up with apple may have preference which isn't good.
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
Yes, as bringing well known DJs meant they could already create such a big fan base.
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
Beats 1 is not a threat to traditional media as it is just like other apps for example Spotify and Amazon music. Not all people will stop listening to radio stations as it is such a big thing and they already have a huge fanbase.
But some people could say that it is because its main reason to launch was to keep the I tunes fans away from Spotify and Amazon music. Also if people kept listening to music on Beats 1 then people wouldn't need to go to record stores or online music retailers and some people might stop listening to the radio as they got what they need on Beats 1.
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
The target audience are a mainstream young audience.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
People listen to Beats1 because they need to be entertained (diversion) and they need to socially interact with people (personal relationships).
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
The audience passively listen as its a radio so they just listen to what the presenters talk about and what music they play.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
Apple Beats1 is aimed at a niche audience as they tried to keep their audience away from other apps like Spotify and amazon music.
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
I think streaming services are the future of media as younger people are moving away from radios as they are getting old.
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