Newspaper essay LR

 WWW: This is an outstanding response – if you wrote this in an exam situation I would hope you would be looking at something close to full marks (certainly in the top band – 17-20 marks). This answer does everything required – a focused answer to the question, specific reference to the CSP editions we have studied throughout, hugely detailed paragraphs, confident use of media terminology, well organised... This is close to perfect! Well done!

 

EBI: In terms of content, it’s very difficult to criticise this. I suppose you could add a little in terms of politics to your final paragraph – the way the Conservative government is presented quite positively in the leak scandal story on the front of the Times. You could also discuss the way the Times presents the Royal Family very much as an important part of British history which fits their audience and conservative viewpoint.

Overall, I’m struggling to find anything to criticise here!

 

LR: Copy and paste this feedback into your Media blog and write THREE things you will revise or practice for the Newspapers topic before your next exam or assessment.​

• The language used.
• Blumler and Katz Users and Gratifications theory.
• Audience. 

Coursework film pitch

 1) What will be the title for your own original NEW horror film? If you're not sure, write down two or three possible titles and you can choose later.

Undecided but something maybe like 'secrets', 'revenge'. 'it's time' or 'times up' etc

2) Write a tagline for your film – it's effectively a slogan for the movie:

'night'/ 'tick-tock'/ 'they're watching you'/'she will come'

3) Write a logline – this is like a longer version of the tagline. It's one sentence that sums up the film and hooks the audience in under 25 words: 

A man tries to help a women who he thinks is suffering from her past. Little does he know she isn't telling him the truth and things begin to take a turn for the worst when he tries to get rid of her.

4) Write down any existing horror films that are similar to yours ("My film idea is like a cross between Scream and Contagion"):

Psycho/paranormal activity/woman in black

5) What is your narrative/storyline? Write a short paragraph that explains what happens in your film:

A man tries to help a woman who is suffering from her past-is she telling him the truth?

6) What is your main character’s name and what happens to them? You can also mention other characters if your wish.

Male 1

Female 1

Male 2

Female 2

Child

Names have not been decided yet

7) Who or what will be the villain or threat in your horror movie?  

Female 1- don't want to give too much away at this point

8) What is the name of your film's director? You can use your own name here if you wish.

Viraj S. Rattan

9) What costume/make-up/props will you need for your photographs for your website?

dark lighting, blood, house setting etc

10) What font/typography/colour you will use to create a brand for your film’s title and branding?  

black and white, thin and long/crocked edges. I want to stick with the conventions of a horror film. 

By completing these tasks, you will have the basic structure to create your photography, website and interview with the director or member of the production team.

Some minor changes will be subject to change depending on cast.

Coursework: Film website research

 Research: horror film websites

Visit the Come Play horror movie website.

1) How do you know that the film is from the horror genre?

• Type of font
• Colour
• Facial expressions in the pictures and trailer

2) How does the website make the audience want to watch the film?

It has the trailer which shows the important parts of the films but leaves it on a cliffhanger so the audience go to watch the movie.

3) Scroll down to see the whole homepage. What other content does the website offer?

The website offers trailers, behind the scenes, cast and crew, social media, pictures and clips from the film.

Next, visit the Mothers Of Monsters horror movie website.

1) What font/typography and colour is used for the title of the film?

The type of typography used is san-serif and the font looks like a Childs handwriting which say "M.O.M". The colour used is Red which signifies blood, death and horror.

2) Scroll down to see the whole homepage. How is the film described in the 'About' section?

It is  a hybrid film described as a family drama and psychological thriller.

3) Keep scrolling down. What other content does the website offer?

It offers the cast, cast Q & A, behind the scenes, who the cast, crew and company are, a subscription sign up and there social media pages.

  Finally, visit this website for horror movie The Invisible Man. 

1) What is the main image on The Invisible Man film poster (on the left of the website homepage)?

It is an image of a woman who looks she is suffering from psychological problems. 

2) What is the tagline for the film? (Clue: it starts 'What You Can't See...')

'What You Can't See Can't Hurt You.'

3) How is the story of The Invisible Man described on the site?

It is described with a lot of emotive language. The tagline 'What You Can't See Can't Hurt You.' has traces of psychological harm and oppression. It also makes the audience sympathies with the main protagonist.

 

Extension Tasks:

1) Research horror film posters - you could start with the low-budget horror films you've already researched above. What do you notice about the photography used?

Dark colours (black and white), close ups of facial expressions to show threat and blood.

2) What iconography can you see that creates connotations of the horror genre?

evil characters-clowns/monsters/dolls etc, shadows, blood dripping and dark lighting.

3) How could you use your phone to create a similar style images for your film website? 

Dark filters and close ups.

Newspapers: Final index

1) Newspapers: Introduction
2) Newspapers: Daily Mirror - Language and Audience
3) Newspapers: Daily Mirror - Representation and Industry
4) Newspapers: The Times - Introduction
5) Newspapers: The Times - Language and Audience
6) Newspapers: The Times - Representation and Industries
7) Newspapers: Essay question

Newspapers: Essay Question

 

‘Different newspapers address their audiences differently.’

How far is this true of The Times and the Daily Mirror (Close Study Products)?

[20 marks]

 

I strongly agree with the statement given above because both The Times (TT) and the Daily Mirror (DM) have constructed their newspapers to reach and catch their audiences. The Times are right wing so they concentrate on the Conservative people and views whilst the Daily Mirror are left wing so they base their content around the Labour party ideologies and views.

One way both The Times and the Daily Mirror addresses their audience is through the construction and layout of their front/inside pages. The Times uses serif typography. This is because it is more formal, traditional and reflects well educated and intellectual people. This reflects how TT target their audiences who are 55+ and in the ABC1 social class through their orthodox fonts. However, the Daily Mirror use a sans-serif typography. This is because it is much more modern and reflects the working class majority. This reflects how the DM is much more mainstream and targets a wider group of individuals (mainstreamers, strugglers and resigned). Additionally, in TT there are a less amount of images and the only ones are of the royal family. This could imply that upper class/professional people would like to read more than look at pictures because of their knowledge. Also suggests how upper class people are patriotic and idealise the royal family and aspire to be like them (‘opinion leaders’). However, in the DM there are a huge amount of pictures and less writing which includes a mix of the royal family and celebrities. This could imply that the working class and middle class are mainstream and like to be well-rounded in their news. An aspect of the ‘strugglers’ can be seen here because they may understand more through pictures.

Another way both TT and DM address their audience is through their content/type of news.  The Times focuses on hard news e.g. Economy, politics, international affairs and business. This can be seen through the headlines “Fee-paying schools ‘save the taxpayer £20 billion’ ”, through the images of the Duchess of Cambridge and the high standard vocabulary they use. This reflects the upper class intellectual people. The ABC1 aspire to be the best and go to the best places, they want to be seen as ‘Succeeders’. On the other hand, the Daily Mirror focuses more on soft news, e.g. entertainment, sports, movies, celebrity gossip and fashion. This can also be seen through the images (they use actor Daniel Craig, Kate and Prince Harry) and language (refer to Prince William as ‘Wills’). This reflects the kind of activities the working class people may be involved in and the type of language they may use.

Moreover, newspapers address their audiences through the representations they portray. The main headline on The Times is about “fee paying schools” (private schools) which only the upper class can afford to send their kids to. Only 7% of students go to fee paying schools which shows that The Times only aim to an intellectual/succeeder. However, the Daily Mirror’s main headline is about ‘MMR jabs’ which aims to state school students (which 93%of students attend). This is aimed at working to middle class people/the mainstreamers. Also, the slogan for Daily Mirror ‘fighting for you’ also links to the political party they support which is the Labour Party (left – wing).

Therefore, I strongly agree with the statement as the definitely do address their audiences in different ways through construction, language and representations. The Times are aimed more towards conservative ideologies and Daily Mirror are supportive of Labour ideologies.

The Times: Industries and representations

 Representation

1) What representation of private schools can be found on the main front page story of the Times?     

From the Times, we get a positive representation of private schools as it views education as important. It shows the eliteness of Britain. This compares with how public schools are seen as less elite and negative. Reflect their higher class audiences and their tastes/beliefs.

2) What representation of the Conservative Party can be found in the story at the top of the front page 'Calls for criminal enquiry as top ministers deny security leak'?

The Times represents the Conservative government in a positive way, as it is defending and protecting the Conservative government over the criminal inquiry.  This reinforces that it is a right-wing supporting newspaper aimed towards traditionalists.

3) How are the Royal Family represented in the Times? (See front page 'Fitting tribute' - Duchess of Cambridge picture and the inside page 'Royal Anzac Day on both sides of the world').

The Royal family are being represented as reflecting the British culture and traditionalism. This is because there is a photo on the front page of the Duchess of Cambridge wearing a poppy which shows that she is respecting the people who's lives were lost during the war- it's their duty to respect and follow British values. And in the inside page The royal family are going to church services, prayers, military tributes and formal parades. The inside page also focuses on 'Royal Anzac day.'      


4) How does the coverage of the Royal Family in the Times contrast with the reporting of the same events in the Daily Mirror?

In the Daily Mirror, the Royal Family are represented as a 'normal' family as they use their first names and nick names as they are 'normal' people. Whilst in The Times they are represented as they are a family that everyone should look up to and respect and that the family row should be solved. They also call them by their full name or their title which is much more formal than what The Daily Mirror addressed them as. The Royal family is seen as 'British culture' and that culture and tradition needs to be followed.


5) How are British people and Muslims represented in the article and sidebar 'Sri Lanka tourists warned of more terror'?

They warn British tourists about FOREIGN terror attacks who may be in Sri Lanka on a holiday. They misrepresent Muslims and other non-white ethnicities of being extremists and preaching others to do the same. The represent right-wing ideologies and creates a fear of 'the other'.

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

Owned by News UK (Subsidiary of News Corporation) and the company is owned by Rupert Murdoch an Australian with many businesses. 

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?

Circulation in 2019 was 376,000, down by 12% and sold 800,000 in 1990s

3) How has the Times reacted to the decline in print sales and the growth of the internet?

They have mad an online website for their audience so they can still produce news. They are moving with changing of technology (to reach a wider audience) as well as still providing their traditional newspapers.

4) What does IPSO stand for and what is IPSO's job?

Independent Press Standards Organisation. They regulate the newspapers, listen to complaints, help with unwanted press, advise, provide information and provide a journalists. 


5) Why do some people want stronger regulation of British newspapers? 

Some people want this because of phone-hacking and the regulators not knowing about the newspaper or report.

Grade 8/9 tasks: Will be uploading them soon.

The Times: Language and Audience

Audience

1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.

37% = 65+

83% = 35+

ABC1

It is aimed at well educated people who have high paying jobs.

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

There is a lot more  writing than what there was in the Daily Mirror. They talk about things like politics, economics and the royal family-which is hard news. They think that more educate people understand issues such as tax and the economy.

3) Times readers are mostly over 55 years old. Why is this and how is this reflected by the new stories and kickers in the CSP pages we have studied?  

This is because the older audience have always been reading newspapers and may not be able to know how to use technology. Older people have more traditional and one sided views. They tend to stick to what they are more comfortable with which are issues like tax and economy. Whilst the younger audience get their news from the internet or social media. This reflects the news stories as only older people would have an interest in economy and politics.

Examples in the text includes:

• 'Fee paying schools....': this is to do with tax and the economy.
• Most of the images are of the royal family-relates to traditional British values

4) What is the main audience pleasure offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

• Surveillance; gives us information on hard news; the economy, royal family etc.
• Personal identity: sleep well article-some people may struggle to get sleep, they know they re in this together
• Personal relationships: --
• Diversion: 'Bedroom secrets...'

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

This edition contains a lot about the Royal family- this is something the readers would love s they see them as an inspiration. They idealise the Royal family. They also appreciate the hard news and heavy writing content. 

The content is aimed at people who have conservative values. 

Language

1) What is the main story on the front cover of the Times CSP edition (26 April 2019) and why does it appeal to Times readers?

The main story is 'Fee-paying schools save the taxpayer £20 million'. This appeals to The Times readers as they are higher class people so always looking to send their kids to higher standard/private schools which obviously cost a lot of money. So this headline is showing them how to save money but still get your kid into an expensive school. Readers will feel happy and informed.

2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page?

• 'Calls for criminal...': hard news which is what these readers want
• 'Sleep well-...': older people tend to have more things to worry about (bills, kids, health etc' so this story can hep them relax.
• "Bedroom secrets: How to create a restful haven"-
  
• "Know your Thor from your Iron Man - Marvel beginners guide"- to try and  fit in with society?

3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? 

• 'Sr-Lanka tourist...': the readers that go abroad usually have spending money especially to rich countries. Sri Lanka is considered to be a a lace which has expensive resorts. This is making readers aware of how it is getting under threat of terrorism.
• 'How death of grandmother put fear on Henry VII': again this is abused around the Royal Family. Conservative views.

4) Which of Galtung and Ruge's News Values apply to the Times's front page stories? Write about both the main story on private schools and the government leak enquiry. 

• Private schools: personalisation- majority of readers had/have kids that attend/ed a private school. Familiarity-private schools is a big part of Britishness.
• government leak enquiry; negativity-makes the government look shady. Elite nations-the government is what runs the country.

5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?

• Traditionalist: 
• Conservative
• Right wing ideologies
• Bias 
• High class
• ABC1

The Times: Introduction

 1) What year was The Times founded and when did it start using the Times name?

The times was founded in 1785 by the editor and publisher John Walter. It was called the Daily Universal Register for the first three years than changed its name to the Times in 1788.

2) What content did John Walter suggest the paper would offer in the first edition?

 He offered something that would suit everyone, such as politics, foreign affairs, matters of trade, legal trials, advertisements and amusements. 

3) What does the page say about the political views in The Times? 

Walter wanted to applaud either political party and wanted it to be fair and respectful.

4) Who owns The Times today and how is editorial integrity protected?

 The times is owned by News UK. It is protected by Independent press Standards Organisation ipso.

5) What did The Times introduce in 2010 and why?

They introduced digital subscriptions to help ensure a sustainable future for their journalism.  

6) What was The Times named in 2018 by the Reuters Institute for Journalism at Oxford University?

 The Times was named Britain's most trusted national newspaper.

7) What does the section on Editorial Standards say about The Times and newspaper regulation?

The Times has to follow the rules and regulations set by the ipso 

8) What does the section on Ownership say about The Times and who is the current editor? 

 

News UK &Ireland is part of  News Corp which is a global diversified media business focused on creating and distributing content that educates, informs and inspires. The current editor is  John Witherow.  

Learner Response

 1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

Total = 24 = Grade 5

WWW - This is a very solid assessment, up slightly on your last one and with lots of potential to go even higher. Your questions on the clip are very good - 1.2 , 1.3. We now need to hit that level in the 20 mark question to open up the top grades.

EBI - Revise Reception theory a little!

       - Revise industries contexts for Doctor Who and Class. In particular BBC and Public Service                      Broadcasting - remit, ofcom, justifying license fee etc. Also merchandise and selling Doctor                    Who +  Class around the world.

LR - See blog  

2) Write a definition for a preferred reading to make sure you know this terminology. The original blogpost for Reception theory may help with this.

The meaning the producers intend to indicate, also known as the dominant reading

3) Write a list of any narrative theories that you DIDN'T use for your answer to question 1.2. How could you have used these in the Doctor Who clip in the exam? 

Levi - Strauss 

Could have talked about binary opposition. 

 - Good vs Evil

 - Light vs Dark

 

Barthes

Could have talked about action and enigma codes.

Entering TARDIS  -Enigma codes - What is it? 

                                                        - Who are they?

4) Write three ways in which a modern audience might respond differently to Doctor Who: An Unearthly Child compared to an audience at the time.

Camerawork

There is a less variety of shots in Doctor Who which makes it less exciting for a modern day audience. 

Sound  

The sounding is outdated for a modern audience as nowadays they would be able to add in more eerie sound to make a more eerie atmosphere to create elements of space.

Genre

The Doctor is a white male which would be an outdated stereotype for a younger audience but in 1960's it would have been normal for them as males were dominant.

5) Write a plan for question 2 in the assessment - the 20-mark essay on Doctor Who as a franchise. Use the mark scheme to help you and aim to plan an introduction, conclusion and at least three detailed paragraphs.

Introduction: The Doctor Who franchise has been very important for the BBC as it has been the longest running TV show and is aimed at a large audience. 

Representations

Paragraph 1: Traditionally the Dr was a white older male with a younger female companion which was reinforcing the stereotypes of males being dominant and superior whilst the females were inferior. But there have been changes in society were females are more superior and males were not. This can be seen in Class as April is more powerful as she threatens to kill her dad, etc which subverts stereotypes of women being inferior.

Story lines

Paragraph  2: The Doctor and Susan are strangers to earth and could be danger/threat. During this time there was a danger of Russian spies. The Doctor and Susan could be reflecting the spies.

In Class April has problems and fights with her father. This could relate to a teenage audience as it could reflect the parent child conflict in real life.

Audience  

Paragraph 3: Shows are now aimed at a smaller audience but spin-offs are made to gain a larger audience. For example Doctor Who and Class.

 

6) What topics do you need to revise for future Paper 2 exams? List at least three topics, theories or CSPs.

-Reception theory 

-Industry context for Dr Who

-PSB remit, ofcom etc

Daily Mirror case study: Representations and Industries

Representation

1) What political party does the Daily Mirror support?

     Labour

2) How does the Daily Mirror usually represent rich and powerful people?

     The Daily Mirror usually goes against rich and powerful people as they support the labour party and      fight for the voices for ordinary people. 

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New          Bond stars are revealed' story on the front page of the Daily Mirror.

 

   Celebrities are presented to be important in tabloid newspapers  

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

The royal family are presented to be like a 'normal' family. We can use Blumler and Katz theory. We can  use personal identity - People like us can identify with the royal family row.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

 

The royal family are presented as a 'normal' family because the publishers and newspaper editors want to create personal identity with the royal family and the readers.

Industries

1) What company owns the Daily Mirror?

Reach PLC

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

1990: 3 Million a day

2020: 450,000  a day 

3) Why has the newspaper industry struggled in the last 20 years?

The newspaper industry has struggled in the last 20 years due to the internet. This is because the internet is giving news away for free which made people stop buying newspaper.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

 

The daily Mirror have put their newspapers online on the internet to increase their circulation. 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Elite nations and people -  Half of the front cover of the Daily Mirror is dedicated to the royal family. 

Negativity - This newspaper talks about the row between Prince William and Prince Harry.

Balance - The newspaper talks about the new James Bond stars to balance other news. 

Immediacy - Happened last year, fairly recant.

Continuity - Already defined as news as it has been on other newspapers, channels and websites.

Grade 8/9 extension task

The Daily Mirror's owner, Reach (then Trinity Mirror) bought control of the Express and Daily Star newspapers in 2018. Read this Guardian feature on the deal. Why did Trinity Mirror buy the papers?

The Trinity Mirror wanted to grow bigger to give it the scale to drive revenues from traditional newspapers and to fight for digital advertising. 

TV assessment - Learner Response

1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

 Total = 23 = Grade 4

WWW - This is a very solid assessment with much to credit and the potential to go to a lot higher. You have clearly revised the CSP's and terminology and focus on the questions impressively. Now we nee to add the depth and detail to reach the top levels.

EBI - Revise narrative theories and audience theories (uses and gratifications) that you're missing for 1.2 and 1.3. You just need a bit more for the top levels here. 

       - In Q2, you need more examples of social and cultural contexts e.g. diversity, sexuality, technical                construction of TV etc. You also need specific examples from the CSP's.

LR - See blog.

2) Write a definition for intertextuality to make sure you know this terminology.

  Intertextuality is when one media product makes references to another media product.

3) Write a list of narrative theories that you could have used for question 1.2. How do these relate to Class? You can refer to the extract or any other moment in episode 4 of Class.

• Todorov
• Propp
• Levi-Strauss 
• Barthes

Todorov - disequilibrium - problem between April and her Father

Propp - character types - April: hero/villain/anti-hero

                                    - Corakinus: villain 

                                       = Conflict/drama/suspense

Levi-Strauss - Binary opposition -Shadow kin planet

                                                      - Earth

Barthes - Action/enigma codes

Action codes

-Swords (prop): fight/death/danger 

Enigma codes

-Will April kill her father?

- Will heart storyline be resolved 

4) How do the four aspects of Blumler and Katz's Uses and Gratifications theory apply to Class? Give specific examples from episode 4 of Class.

Personal relationships - Character : April & Ram

                                                        April - Conflict

                                                                  - heart

Personal identity : Family conflict + arguments with parents 

                              - Ram and April's relationship

Diversion/Entertainment

-Fantasy/Sci-fi genre elements - shadow kin world, costume

- violence - swords - visceral pleasure 

- April and Ram : conventionally attractive actors

  5) Write a plan for question 2 in the assessment - the 20-mark essay on social and cultural contexts. Use the mark scheme to help you and aim to plan an introduction, conclusion and at least three detailed paragraphs.

Intro : answer to the Q.

To a great extent, Doctor Who and Class reflect the time of their production.

Para 1 : Doctor Who 1963

- Production values/technical construction

- Slow not much camera movement 

- Mise-en-scene: props, fashion

- Gender stereotypes : Men superior - teachers

- Class : Middle class 

- Ethnicity : White - racist "savages"

- Space race

Para 2 : Class 2016

- Production : Shots, camera movement, pace of editing, colours, effects

- Mise-en-scene: aliens, costume and make-up

- Gender: powerful female characters - April 

- Race/Ethnicity : diversity - subverts stereotypes/ Ms Quill

                             -Ram & Tanya 

6) What topics do you need to revise for next week's PPE? List at least three topics, theories or CSPs.

   

-  Social, cultural and historical context

- Narrative theories

- Doctor Who class

- Audience pleasures 

  

  

 

 

Daily Mirror: Language and Audience

 Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title block of the newspaper 'Red Top'

Pug: Something to catch the readers eye

Splash Head: The lead story 

Slogan: Sums up ethos of newspaper 

Dateline: The date the newspaper is published 

Kicker: Story at the top of the paper 

Byline: Gives the name of the article writer 

Standfirst: Introductory paragraph usually in bold 

 2) How much does a copy of the Daily Mirror cost?

80p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

• The new Bond movie 
• Measles epidemic fear 
• The royal family

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

Because the tabloid usually features soft news which is celebrity gossip, the royal family and sports.

 

5) What is the balance on the Daily Mirror front page between images, headlines and text?

There are more pictures than text. This is because it is aimed at a working to middle class audience.

Audience

1) What is the target audience for the Daily Mirror?

The target audience for the Daily Mirror is working to middle class people (C2,D,E)

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

The front page appeals to the target audience as it is mainly about the royal family which the audience would enjoy as it is a big part of the nation and if some of the audience are patriotic, then they would think the royal family is amazing. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

An audience would enjoy reading the Daily Mirror as:

Personal identity - The royal family are having a row so the audience can relate it as it seems like one of their family rows.

Personal relationship - The audience feel like they know the royal family. 

                                   - 'Wills' 'Harry' ' Kate' - informal and friendly 

                                   - Royal family get lots of media courage. Particularly in tabloids.

                                   - Appeal to Mirror audience - Old + working class 

                                   - Traditional 

                                   - Patriotic

4) Why are print newspapers generally read by older audiences?

  

Print newspapers are generally read by older age groups (55+) as they don't use the technology whilst the younger audience go online to see their news.

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

The royal family news usually is printed on tabloids as it is less serious and is enjoying for older audiences as it is traditional.  

Grade 8/9 extension tasks

Read this Guardian column on the Mirror's struggles with covering Brexit. How did the Mirror suggest people vote in the EU referendum and how did many of its working class audience actually vote?

Guardian Media critic Roy Greenslade writes about why tabloid newspapers like the Mirror are struggling to attract younger readers in this column. Make a note of some of the key statistics in this article and also what Greenslade thinks tabloids should do to stay relevant in the digital age. This column also has an excellent discussion of the Mirror's political stance which is ideal to grade 9 answers.

The Daily express lost more  than 9%, although the Daily Mails annual loss was only 7%.

Introduction to Newspapers

 

1) What type of news can you typically find in a tabloid newspaper?

Soft news - Celebrity gossip, sports, showbiz and the Royal family.

2) What type of news can you typically find in a broadsheet newspaper? 

Hard news - Politics, international culture and sport. All for information purposes - less for entertainment.

3) If someone is left-wing, which political party are they likely to support? Which newspaper would they be likely to read? 

Left-wings are most likely to be read by the labour party supporters. They are most likely to read the Daily Mirror.

4) If someone is right-wing, which political party are they likely to support? Which newspaper would they be likely to read?

Right-wings are most likely to support conservative. They are most likely to read The times.

5) Why has there been a decline in newspaper sales in the last 20 years?

There has been a decline in the past 20 years to newspapers due to technology and the news being online and free.

6) Why is a free press important in a democracy like the UK?

Free press is important for democracy like the UK as the press sometimes speaks the truth towards power. 

 

 

Class: Audience and Industry

 Audience

1) What were the viewing figures for Class and why do you think it did so badly?

The class viewing figures went from 1.8 million down to 0.6 million. This could be because of the fact of the hours they were scheduled or that there was to much sexual content, violence and bad language scenes.

2) What audience psychographic groups might particularly enjoy Class?

Groups that would enjoy class would be the people who are Dr. Who fans or an audience that enjoy watching Sci-Fi or Fantasy.

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: The main characters are School students which teenagers can relate to. We see                                          ourselves  like that.

Personal Relationship: We create a personal relationship with the characters and we feel for them.

 Diversion (Escapism): We get diverted from the real life world to the Class world and The Shadow Kin                                          planet.

Surveillance (Information / Facts): We learn about the Travel of Space and Aliens.

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

Visceral: When the swords appear in Aprils hand gives a feeling of thrill.

Vicarious: We experience meeting aliens through the characters. 

Voyeuristic: We see Ram And April and Parent and child conflict.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this.

The fans agreed with the review. They thought that the format of Class was wrong and that the relationship of April and Ram was too Fast.  

Industries

1) What was the objective of BBC3 when it was launched?

BBC3 objective was to innovative programmes to a target audience of viewers between  

16-34-year-old.

 2) Why did BBC3 go online-only in February 2016? 

BBC went online in February due to 16-34-year-old not watching live TV.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?

Co-owner of a lonely heart meets the remit as they entertain teenagers by making the show related to a teenager lifestyle.

 4) How did the distribution of Class contribute to the failure of the show with audiences?

 

Class was shown late at night when most people are most likely sleeping and now days most teenagers watch online TV.

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?

They had lots of online videos with the cast and workers of Class, fan art and fiction.

It wasn't successful because it was criticised for not making more of its link to Doctor Who.

Comparison: An Unearthly Child and Co-owner of a Lonely Heart  

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?

The camera work in Doctor Who was shaky because they done it by hand compare to Class where it is much more steadily done because of stands and tracks. The sound is more realistic in class compare to Doctor Who.

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

In an unearthly child, the design/layout of the TARDIS is like a spaces ship (alien like). 

E.g. the design pattern on the wall of the TARDIS is like small lights which give a feeling of Sci-Fi. 

Whilst in Co-owner of a lonely heart there is the futuristic weapon that Ms. Quill has and there is the blue orb which gives a felling of Sci-Fi.

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

In an unearthly child they meet the remit of educate and entertain whilst in Co-owner of a lonely heart they only entertain. An unearthly child educates about science, history, space and time travel and it is entertaining for the audience. In Co-owner of a lonely heart there is only entertainment for the audience as it is aimed at 16-34 year-old. 

4) How are representations of people, places and groups similar or different in the two shows?

In an unearthly child the representations of women are put as inferior towards men. This can be seen in when Barbara and Ian are in the junkyard and the doctor keeps looking at Barbara ignorantly and keeps talking to Ian "Young man..." Whilst in Co-owner of a lonely heart the women are superior. This can be seen when April is looking down and shouting at her farther then threatens to attack her. In Dr. who there is not that much diversity, there is only white middle-upper class actors/actresses. Whilst in Class there are BAME and white actors/actresses from all backgrounds and classes.  

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?

Both Dr. Who and Class have forms of diversion and entertainment as it fills their time in, it is relaxing and is full of enjoyment for the audience.