January assessment Learner Response

1)

     Total = 12 = Grade 3

WWW - Your 20-mark essay question is well organised into paragraphs and shows good focus on the question. With some improvement in exam technique I'm confident this grade will move higher.

EBI - Revise vertical integration!
       - for questions on texts (e.g. Q3 + Q6) you need to make detailed reference to the texts  -                        particularly examples from CSPs
         - E.g. for Q6 you needed lots of examples of I, Daniel Blake + Doctor Strange's budget, box                office, marketing campaigns etc.
     
LR - See blog


2)

Q1:1/1
Q2:0/1
Q3:3/8
Q4:0/2 - I need to revise what vertical integration
Q5:2/2
Q6:6/20

3)
     Vertical Integration
4)

     For the preferred reading I wrote that the poster suggested that women are strong.
     For the oppositional reading I wrote that women shouldn't be working and are powerless.

 5)
        Vertical Integration - It is when one conglomerate owns different companies in the same chain             of production.
6)

 Paragraph 1: Independent films such as I, Daniel Blake aren't as big and well known as Hollywood                          blockbusters.

Paragraph 2:   Hollywood blockbusters spend and make lots of money so they can afford to get big                             movie stars who are well known whereas independent films don't have that much                                 budget to pay big actors.

Paragraph 3: I, Daniel Blake doesn't have a big budget to spend on CGI, green screen and action so                          less people would want to see it. But doctor strange has a big budget to spend on these                          things and they appeal to a wider range of audiences.

Paragraph 4: Doctor strange have an advantage as they already have a wider range of audience as                            Doctor strange is part of the marvel series so they will have more of an audience to                              watch their films, so their box offices will be making millions. But I, Daniel Blake don't                      have that big of an audience less people will go to see that film.  




 

Introduction to Media: Final index

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Denotation and Connotation: Advert analyses (WaterAid)
4) Mise-en-scene: Stranger Things
5) Blog feedback and learner response
6) Camera shots photo storyboard (photos and captions)
7) Camerawork and editing blog tasks
8) October assessment – feedback and learner response
9) Reception theory – Harry Brown trailer analysis
10) Audience effects theory - Blue Planet analysis
11) Industries - Ownership and control (Facebook and Instagram)
12) Audience and Industry - impact of internet essay
13) Film Industry: Introduction to Marvel
14) Film Industry: Doctor Strange
15) Film Industry: I, Daniel Blake
16) Audience and Industry internet essay - feedback and learner response
17) Representation: Kidulthood film poster analysis
18) January assessment learner response

Film industry: I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

independent cinema is when a low budget film is made. The difference between a Hollywood blockbuster and an independent cinema is the budget and the use of unknown actors.


2) What is I, Daniel Blake about?

It is political about how the government is wrong. 

3) Who directed I, Daniel Blake and why is this important?

Ken Loach was the director and it is important because he has been making political movies for 50 years.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.

-Posters 
-trailers
-premiers 

5) What unusual or creative marketing methods were used to get audiences talking about the film?

They projected quotes from the film on building such as the parliament and had free screenings in community centers. 

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

Budge:£2m
Box office:£11m

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?

They can promote the films in many different ways and show some of their movies for dree just like I, Daniel Blake did.

 8) In your opinion, was I, Daniel Blake a success?

Yes as lots of people went to see the film and it educates young people (like us) about how people suffer do to their social status and the amount of money they have.

Representation

1) List the people, places and groups represented in the poster. E.g. men, women, teenagers etc.
 They are in London and on a rooftop of a building.

2) Are there any stereotypes you can identify?
All young people are dangerous troublemakers and are in gangs.

3) What is the preferred reading of this poster?
 The preferred reading is that they are gang members and cause trouble.

4) What is the oppositional reading of this poster?
The oppositional reading is that they are aren't dangerous and are out just to have fun. 

Extension: What does this poster suggest about British society? 
That young people of other races are involved in gangs and are dangerous.